education

•

identity design

Visual Identity for Social Platform for Mathematics Enthusiast

Ngobrol Matematika is a social media platform that provide better math learning experience with true communication.

Services

Visual Identity Design
Visual Guideline
Collateral Design
Social Media

Year

2018-2020

The Brief

Designing visual identity guideline

Designing a logo mark that help represent Ngobrol Matematika to general audience and the guideline.

Designing social media post templates

Mainly we’re operating in Instagram, so we need a reusable Instagram post template for posting purposes.

Design direction

Mathematically Fun

We decided to use bright and fun colors to repackage math as fun and exciting for general audience.
We also incorporated a basic geometric shapes and lines in the visual style.

Moodboard design direction for Ngobrol Matematika

Result

Design for Ngobrol Matematika

The main logo of Ngobrol Matematika.

Snippets of Ngobrol Matematika's guideline

Ngobrol Matematika’s social media design system.

The icons that being used by Ngobrol Matematika social media post

Other variants + other logos

Ngobrol Matematika social media posts.

Person wearing Ngobrol Matematika t-shirt

Shirt for Ngobrol Matematika

Instagram story post

Show design of numbers from 1 to 9 for social media posts

Numerical assets for social media posts

Takeaway

Ways to Collaborate

When working on this project, there aren’t a lot of collaboration tools out there compared to now. So we haven’t fully figure out the design collaboration process just yet, because everything was done locally. Seeing now there are lots of design collaboration tools out there, makes me wonder what would be the design process working with a whole team, not just designers but content writers as well.

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